Check out a Climate Changemakers hour of action

Check out a Climate Changemakers hour of action

By Esperanza Navarro

While individual actions are important, the greatest impacts—and therefore the most significant changes—come from governments and multinational corporations. The question is: how can we, as citizens, actually influence their decision-making? The answer is through organized and strategic public pressure. Today, a movement called Climate Changemakers offers, with its "Hour of Action" tool, an accessible and efficient way to do just that.

But what exactly is an "Hour of Action"? It is a guided, 60-minute virtual workshop where a group of people executes a climate campaign on a specific topic in a synchronized manner. Following a clear plan, participants send emails, make phone calls, and post on social media, all directed at the same target—be it a specific politician or the board of directors of a corporation. No specialized knowledge or preparation is required to participate, as the organization provides all the necessary tools and instructions. The only requirement is to register and join the meeting. If you're interested in joining, you can explore upcoming virtual or local events directly on the Climate Changemakers events page or their Luma calendar.

The key to this model is coordination. It's not the same for thousands of people to demand change in a scattered way, on different issues and to multiple recipients, as it is to unify efforts in a single, specific campaign. The latter targets one single recipient, multiplying public pressure until the message becomes impossible to ignore.

It's important to contextualize that Climate Changemakers is a climate advocacy network based in the United States and is primarily designed to influence the politics and market of that country, given its decisive weight in climate change. However, anyone can participate in campaigns targeting multinational corporations, where the participation of consumers worldwide does have influence. Furthermore, this initiative can serve as an example for applying similar strategies in any region.

The true advantage of this model is its practicality. It leverages technology to unite ordinary people who are concerned and want to act, giving them a clear task within a concrete campaign that doesn't steal hours from their lives. You don't need to be a career activist or have an in-depth understanding of climate science. All you need is the impulse to do something, and one free hour.