Try sharing a climate info post on social media

Have you ever scrolled through Instagram and seen a post with a simple tip to save energy, a second-hand store, or a startup innovating with recycled materials, thought "how interesting!", and just kept scrolling? Next time, I encourage you to take it a step further: share it on your own feeds or tell your friends about it.

Today, the messages about climate change or sustainability that have the most impact on social media are those with a positive tone that encourage action, generating motivation around a specific environmental problem from a personal perspective. This allows them to stand apart from traditional doom-and-gloom imagery, avoiding feelings of guilt and powerlessness, while inviting individual action.

By sharing this type of content, we shift the conversation from "everything is wrong" to "look what can be done." In this way, we build a community, showing our network that there are more people mobilizing for these causes—a 'like' is private, but a 'share' is a public act that says "I care about this too." This inspires action and tackles a topic that often feels overwhelming, demonstrating that we do have the power to drive concrete change.

To delve into the world of sustainability and climate action, a great starting point is to follow global actors like the UN Environment Programme (UNEP) on Instagram. These accounts will keep you updated on campaigns, relevant data, and international initiatives. To complement this global view with a more day-to-day, actionable focus, we recommend exploring profiles like Climate Science, which specializes in explaining concepts clearly and practically.

It's not about flooding your feed with this type of content or being an environmental expert. It's about talking about that documentary, that tip for reducing plastic, or that news story about renewable energy that you liked and found inspiring. Sharing it might just spark interest in someone else.